Createasphere – Thursday Afternoon write-up

The first session after lunch was Using Taxonomies and Metadata with Gary Carlson. I found this to be very interesting and packed with information. So much so that I wasn’t able to write it all down.  The basic overview is that taxonomies and metadata can be used to create a Technical Content Strategy. Carlson talked about how a strategy driven by technology, rather than information, is not as good because it has limitations. He also discussed how taxonomies can help with content management. I really liked how he talked about the difference between a “deep archive” and an “active archive.”
The last session I attended consisted of two case studies. The Turner one really cool. They were showing off this Samsung Touch Table running this Light Table app on. It was shiny. This was cutting edge and shows why conferences like this are so important. While I can know that the technology was there to create something like this, I had now idea it was already available. I really liked how he explained how he came up with his idea of a digital light box. While I haven’t used an actual one, I can imagine it would be pretty intuitive much like the experience this touch table gives you.  It really is great how people can view and edit digital photos on this. Also I think Christopher Grakal (the presenter) was right on about how this technology can foster collaboration among different departments.
The second case study in this session was by Paul Lasewicz, from IBM’s corporate archive. I was waiting for this presentation all day and it didn’t disappoint. He talked about an organization for which a DAM might be helpful but not critical to the business; something that’s a pretty important topic for those in the archive field. He said that when you are designing a DAM, it is important to balance what you, the vendor, and IT know. How it’s important to “hitch your wagon” to a big budget. His discussed how his archive was able to achieve that because IBM had a well-defined brand that the archive was able to work with. He talked about some of the concepts of the IBM brand, such as a heritage of progress and working with forward-thinking clients. How these themes have shaped their corporate culture and influenced how they work today, like their smarter planning project. How their history can showcase their values, like diversity or their relationships with employees. Lasewicz said that heritage is based on the compelling real-life stories that helped define IBM such as Deep Blue, which he mused was archival even if it was only 15 years ago. I personally thought that this could be compared to oral histories or how the NYC archives was able to digitize their photograph college. The session ended with him explaining that while DAM works with item level storage, most archivists don’t process to that level. Rather, they work with board series and collections. However, DAM can represent the big picture or help establish some intellectual control. Something the marketers who have the big budgets might appreciate.

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